micdotcom:

Urban Outfitters, what the hell were you thinking? 

This “vintage” Kent State University sweatshirt briefly went on sale Sunday night at Urban Outfitters for just $129. 

To the amateur fashionista, this may look like a unique take on the classic college sweatshirt. But to anyone with a cursory knowledge of American history, however, it looks more like a reference to the shooting massacre at Kent State on May 4, 1970, when four unarmed college students were killed and nine wounded by Ohio National Guardsmen during a Vietnam War protest at the university. 

Understandably, people were pissed.

Read Urban Outfitters’ response

6 years ago + 3,745 notes » source

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